About Sheila Ditchfield

With a diverse background in lifestyle and corporate public relations, Sheila Ditchfield has worked in areas that include travel and hospitality, art and design, fashion, entertainment, real estate, healthcare, legal and philanthropy. 

Before founding In Writing, she served as senior editor and vice president with Ruder Finn's Travel & Economic Development group, and previously held senior positions with Spring O'Brien & Co., Nancy J. Friedman Public Relations, I.M.R., and Arnold Copper Architectural and Interior Design.

In planning communications programs, Sheila aims to achieve long-term strategic as well as immediate tactical goals, and believes that media messages must consistently reflect a company's management philosophy and support a competitive approach to the marketplace.

A master of both Oxford and Webster's English, Sheila works in a variety of writing styles and is skilled in producing clear, concise copy. She has developed material to build a brand, promote new services and products, revitalize existing ones, reach new audiences, protect a company's image, and motivate employees. She has written about topics ranging from Concorde to crawfish, from sunscreen to Sun King, from Trinidadian steel bands to trademark law and patent protection. And she has drafted speeches for prominent industry leaders and government officials, among them three prime ministers.

Born and raised in England, Sheila Ditchfield has made a permanent home in the United States. She holds a Master of Arts degree in English from the University of Edinburgh, and has served as a vice chairman with the North American Airlines Public Relations Association (NAAPRA).